In The News (Recent Golfbox News posted in World Golf News by the Golf Channel)

 

Golf News for Wednesday, May 11, 2011 | Business

Golfbox.com logo golf balls effective value as business gifts

The study conducted by Klein Consulting reveals that the promotional value of the packaging far outweighs a simple logo on the ball.

When imprinted logo golf balls are combined with a package that promotes the customer paying for the promotion, much more return on investment becomes possible.

What we found is that a carefully crafted package design creates interest in the customer and when the design is created with a valuable reason to either save the package or call the gift giver, the promotional value becomes real. Conversely, when there is just a logo on a ball and it is packaged in packaging that only talks about the brand of ball, nearly all the promotion value goes to the golf ball manufacturer," says Jim Klein, the owner of Klein Consulting. The study was conducted over a 6 month time frame using purchasers of generic packaged logo golf balls and custom packaged logo golf balls. " I can't believe the difference" says Frank Pillarella, owner of Preferred Auto Body in Orange California. Preferred had purchased logo golf balls from a retail golf shop. "They just went out, no response or thank you or anything. Once we created our custom package, we were able to show off our capabilities and photos of our work. What we didn't realize is how our staff took pride in the package and this alone made a much more effective marketing tool." "It really makes sense when you think about it," says Greg Haxton of www.Golfbox.com. "Hiding the logo behind a package that does not promote the gift giver is kind of like putting a logo on the inside of a hat. Our customers have known this for years and confirm this to us everyday. That is why we offer custom packages in 9 different variations with a vast selection of different brands of golf balls. We are so committed to this concept we offer faster turnaround times than any other source and they don't even offer the packaging concepts we do." Founded in 1996, Golfbox.com is considered the industry leader in logo golf ball promotions. The company is the one of the oldest companies selling logo golf balls on the internet.

Golf News for Friday, July 1, 2011 | Business

Golfbox offers QR code integration into corporate golf ball promotions

QR codes are a new powerful way to get customers or clients to interact with their company via their smartphone. Virtually any information online or email can be made into a QR code, that code can be printed on the box of golf balls creating the ability for someone to scan it and transfer that information instantly.

"Our products have always been designed to promote the corporate customer. The dimension of QR codes furthers our mission to have corporate logo golf balls really promote the customer" says Greg Haxton, President of Golfbox.com. "The nature of logo golf balls as a promotional item is perfectly suited to this type of mobile communication. Our products are used mostly in a mobile environment. Unlike a coffee mug or any other desk item, promotional golf balls are distributed and used in a mobile environment making this strategy particularly effective" remarks Haxton. "Whether our customer is at a sales call, at a tradeshow or convention or out on the golf course, the code is a fast way to promote or convey contact information, communicate goods and services, or offer discounts or special offers".

QR codes can be made to do many things. For example, the code can direct a smartphone go directly to a webpage. That webpage can have discounts, coupons, be informative or be contest oriented. They are also useful in getting contact information directly into smartphone contact files for contact at later time. New codes can be generated and changed as much as the information needs to be changed.

Haxton notes "Our ability to insert different codes into a customer order can mean a whole new twist in doing promotional contests, downloading coupons or discounts, getting trade-show visitors your contact info and scores of other uses".

Golfbox is offering the free service of creating these codes for any of their business customers. The codes can be printed onto any of their custom packaged logo golf ball products. Printing the code in the color of the corporate logo is also available, once again at no extra charge.

Founded in 1996, Golfbox.com is considered the industry leader in logo golf ball promotions. The company was the first to offer logo or informative packaging for all orders of logo golf balls.

GOLFBOX.COM Receives 2011 Best of Brea Award

U.S. Commerce Association’s Award Plaque Honors the Achievement

NEW YORK, NY, September 8, 2011 -- GOLFBOX.COM has been selected for the 2011 Best of Brea Award in the Golf Equipment category by the U.S. Commerce Association (USCA).

The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2011 USCA Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a New York City based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association